Our Investment Strategy

Our strategy is simple: Invest in fewer companies, give them our undivided attention, and drive them toward sustainable success. While we also focus on startups excelling in three critical areas: reducing cost, saving time, and minimising resource usage.

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At Couch Potato, we focus on driving growth rate for our portfolio companies. By supporting innovative startups, we aim to propel rapid growth and deliver long-term value, similar to how DoorDash and Zomato transformed local restaurant earnings.

Approach

We don't pray and spray our investments. Neither do we spread our resources thin across dozens of startups. No flashy pitches or inflated market trends work to impress us.

We dig deep and work closely with founders with a goal is to achieve market fit through rigorous testing and real-world validation, not just by following textbooks.

Our method isn’t about quick exits; it’s about building enduring businesses. We make decisions with the future in mind, fostering long-term partnerships and nurturing the growth of our portfolio companies over time.

We provide essential seed-stage funding ranging from $200K- $5Million.

Ticket Size : $200K	Ticket Size : $2M - $5M
Pre-seed	Pre-seed & Seed
Ideation Stage & MVP	MVP, Initial Traction & Revenue

Investment Criteria

We firmly believe in the power of strategic investments by evaluating:

Total Addressable Market (TAM): We look for large markets with untapped efficiency opportunities, aiming to use infrastructure to empower new scale and monetization.
Technical/Product Edge: We seek innovative technologies that make enterprise software user-friendly and efficient, bridging the gap between human interaction and technological precision.
Go-To-Market Edge: Bold, strategic plans to conquer the enterprise market are essential. We favor startups with clear, aggressive strategies.
Proprietary Data: We believe in the power of core data flywheels to build better feedback loops and products, focusing on product and data science to engineer unique investments.
Earned Secret: Founders with deep market insights and exceptional skills are like unicorns. We value the unique expertise and insider knowledge they bring.
Founder-Market Fit: Founder-market fit ensures that founders possess the right blend of skills, knowledge, and experience to effectively address the unique challenges and opportunities within their chosen market.